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Home Depot Targets Pro Builders with New Planning Tool Amid Tepid Investor Response
Home Depot Targets Pro Builders with New Planning Tool Amid Tepid Investor Response
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BTCCSquare news:
Home Depot (NYSE:HD) is doubling down on its push into the professional builder market with the launch of its Project Planning tool, designed to consolidate supply chain management for contractors. The platform integrates materials lists, order tracking, and multi-user collaboration—features tailored to pros juggling multiple suppliers per project. Yet shares dipped slightly as Wall Street questioned the tool's near-term impact.
The MOVE reflects Home Depot's strategic pivot toward commercial clients, a less volatile segment than retail DIYers. By centralizing procurement, the tool aims to capture a larger share of builders' budgets. 'The average pro works with 10 suppliers,' the company noted, positioning itself as a one-stop solution.
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